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Decodable for Reverse ETL
Simplify data activation for your business-critical cloud applications.
What is Reverse ETL
Reverse ETL involves extracting data from a data warehouse, transforming it, and loading it into operational systems such as a CRM or marketing platform for specialized use cases. This process enables teams to utilize centralized data in real time, enhancing decision-making and operational efficiency.
It is well-suited for cloud services because it allows seamless integration of cloud-stored data into various operational platforms, enabling real-time data-driven actions and reducing the complexity of managing multiple cloud-based tools.
Customer segmentation sync to CRM: Pushing customer segments (e.g., high-value customers, recent purchasers) created in a data warehouse into a CRM, enabling sales and marketing teams to personalize outreach and target campaigns based on real-time customer behavior.
Sales forecasting to BI tools: Using Reverse ETL to send complex sales forecasts created in a data warehouse to tools like HubSpot or Google Sheets, allowing sales teams to access real-time forecasts directly in the tools they use daily, improving decision-making and planning.
Product usage data to support tools: Extracting product usage data from a data warehouse and pushing it to tools like Zendesk or Intercom to provide customer support teams with real-time insights into user activity, allowing them to proactively address customer issues based on recent product interactions.
Employee performance data to HR tools: Sending employee performance metrics, such as project completion rates or feedback scores, from a data warehouse to tools like Workday to ensure HR teams have access to the latest performance data to manage evaluations and reward programs.
Simplified reverse ETL. One platform.
The Decodable platform offers all the capabilities and flexibility of the most popular stream processing engine, without the low-level complexity.
Powered by Apache Flink, the Decodable platform makes it easy to handle both batch and real-time workloads.
Being able to meet all your data processing needs on a single platform means a single set of processing guarantees and delivery semantics.
Decodable makes it easy to connect to your source and destination systems, including built-in support for change data capture (CDC) with Debezium.
Streamlining multiple bespoke solutions to Decodable’s unified platform for ELT, ETL, and stream processing enables centralized data governance and security controls.
What sets Decodable apart?
Decodable has helped us streamline the reverse ETL workflows we depend on to deliver engaging customer experiences. By syncing warehouse data into our customer engagement platforms, we now provide personalized recommendations and offers in real time.
Additional Resources
Architecture Guide
The Blueprint for Success with Real-time Data
Tech Talk
Leveraging Real-time Data to Transform Operations and Reduce Costs
Buyer's Guide
Decoding the Top 4 Real-time Data Platforms Powered by Apache Flink
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